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Award Levels
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Credit Hours Required
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Time to Completion
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Level 1 Certificate
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30-33
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1 Year
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Level 2 Certificate
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46-49
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1.5 Years
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Associate of Applied Science
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64
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2 Years
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The Associate of Applied Science in Marketing is a two-year degree for students who intend to seek employment upon graduation rather than transfer to a university. Level I certification exposes students to fundamental marketing concepts. Level II certification provides more in depth marketing content. Career areas may include: office manager, assistant personnel manager, wholesale and retail sales, service manager, warehouse manager, assistant purchasing agent, media specialist, and real estate salesperson.
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Interested in this program?
Contact an Advisor!
advising@neosho.edu
(620)432-0311
Program Coordinator
Richard Webber
Office: (620)432-0307
rwebber@neosho.edu
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Recommended Sequence of Courses
(Fall) Semester I
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Credit Hours
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MGMK 101
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Intro to Business
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 3
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ACCT 108
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College Accounting
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3
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CSIS 100
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Computer Concepts and Applications
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3
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ENGL 101
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English Composition I
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3
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CURR 100
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First Year Seminar
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1
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Approved Business Program Electives
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3
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Total
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16
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(Spring) Semester II
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|
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COMM 213
MGMK 135
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Interpersonal Communications or Human Relations and Supervision
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3
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MGMK 132
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Principles of Sales
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3
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ACCT 201
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Financial Accounting I
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3
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MGMK 251
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Marketing
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3
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ECON 201
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Macroeconomics
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3
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Total
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15
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Level I Certificate Credits
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30-33
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(Fall) Semester III
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|
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MGMK 138
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Marketing Education Field Study
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2
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CSIS 117
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Intro to Web Page Design
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1
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ACCT 202
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Managerial Accounting
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3
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MGMK 105
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Small Business Management
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3
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BUSI 118
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Business Communications
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3
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Approved Business Program Electives
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5
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Total
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17
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Level II Certificate Credits
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46-49
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(Spring) Semester IV
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COMM 207
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Fundamentals of Speech
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3
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SOSC 101
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American Government
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3
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MATH 113
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College Algebra
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3
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PSYC 155
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General Psychology
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3
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Approved Business Program Electives
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4
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Total
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16
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Associate of Applied Science Degree Program Credits
This curriculum is not designed for students who wish to transfer.
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64
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Courses marked with this symbol are approved by the Kansas Board of Regents for guaranteed transfer among all Kansas public postsecondary institutions. Additional courses may be eligible for transfer. Please visit the NCCC Registrar to learn more. Visit Kansas Board of Regents Transfer and Articulation website for additional information.
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- Describe the importance of conducting an environmental scan and/or a SWOT analysis as related to proactive planning.
- Contrast differences that exist between consumer and organizational buying behavior.
- Evaluate methods for identifying market segments and targets.
- Explain the product life-cycle concept and relate a marketing strategy to each stage.
- Discuss several pricing strategies.
- Explain what is meant by a marketing channel of distribution.
- Describe factors considered by marketing executives when selecting and managing a marketing channel.
- Evaluate the unique characteristics of each promotional mix element.
- Discuss the main elements of the personal selling process.
- Explain the relationship of supply to demand as related to pricing.
Accreditation
The associate of Applied Science degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
All NCCC business degree programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS 66213 USA. (913) 339-9356, www.acbsp.org